Talkmobile SOCIAL

Role: One-woman-social-team. Or, Social Strategist, Art Director,  Creative Concept, Copywriter & Community Manager.

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Talkmobile was winning as a mobile network– their SIM-only deals were the best around and they were raking it in from DM adverts in OOH and newspaper ads. Their social pages however, were on a losing streak with 60% negative sentiment, plus low reach and engagement on their content. 

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The why to this crisis was simple- their Facebook page has been manned by interns who treated it as a personal page. My role in the social rebrand was a many-layered cake: educate client stakeholders on what good strategy-lead social content looked like, why they needed it, then go and make it, community manage it, and prove that it all worked. 

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The proof, as usual, is in the pudding. A content strategy based on the simple brand truth that Talkmobile is the provider for straightforward, wallet-friendly SIMs communicated through meme-able cultural truths of our relationships with phones. All of which resulted in a 20% rise in positive sentiment, and a whopping 50% rise in Facebook and Twitter followers.