Ballantine's x Felipe Pantone

Role: Concept, Art Direction, Copywriting.

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Having a set of eye-catching limited edition designs is all well and good, but when you partner with one of street art's powerhouses you’ll need a set of campaign assets that delves a bit deeper into the partnership. 

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With a tight budget, I lead a team of creatives to concept and direct a set of social assets made of repurposed material. They included interview snaps, eye-catching product posts, cocktail imagery, and GIFs all of which clicked through to a webpage that I wrote. 

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This was one of Ballantine's most successful limited edition campaigns on social with 10 key markets posting assets a total of 144 times.

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